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More on that Impossible Project
Filed in Film & film cameras - August 20, 2009The Financial Times has published an interesting article on the Impossible Project to reinvent instant film.
Being the FT the article is mostly about the business aspects:
Potential investors may or may not have been convinced by the group’s claims that there are one billion functioning Polaroid cameras in existence or that analogue film was undergoing a revival akin to that of vinyl records. But in the end they put up just over €1m because they believed in the people – Bosman had lined up nine former Polaroid employees, all male and most in their fifties, whom he thought had the right spread of skills to get the plant up and running again.
“We as a team just being ourselves, that’s what convinced them, more than the machines,” says Bosman, who is 55. “The lead investor during dinner said to me, ‘I have looked all of your team in the eye and none of them is in here for the money. They are all here to make it happen.’ That is why he thought it was a good idea to reinvent Polaroid as a separate story. We as a team were very convincing.”
As such it shows both quite how thin the ice is and also what is possible for to those who don’t just dream.
Thanks to akikana for the lead.